How To Increase Clicks On Your Links (source: inc42.com)

Including links in your posts and websites is a bit of an art, and a bit of science…

I came across the following article which provides a little “scientific evidence” on why less is more, with practical advice and tips for getting more clicks for your buck! 😉

Key takeaways from the article are:

• Users are more likely to click on links, which are easier to spot.
• Users are more likely to click on Links, which are placed near the beginning of a list or near the end.
• Scannable content, a good font with a less complex page design (visually) will ensure users reader stay longer on your web page and become more likely to notice your link.
• By limiting the number of options, you increase the probability of someone clicking and reading.
• The anchor text is like a short sales pitch – it should highlight the benefit which the page (being linked to) offers.
• A business is built on repeat customers. Do not oversell. Do not under deliver. The promise of short lived but pure entertainment is what keeps them coming back.

Read more from inc42.com…